Because the final image uses had not yet been determined, the necklace was photographed by itself. It was set-up on a compound-curved surface to mimic the shape it would have if it were actually around someone’s neck, then shot at very high resolution. Later, a composite model image was created and combined together with the necklace for the final ad.

The resolution of the original necklace scan allowed the final image to be easily used for full-page tabloid ads.
Pampillonia Jewelers
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